Product Marketing Specialist

Job ID
# Positions
Job Type
Permanent Full Time

Job Description

Product Marketing Specialist

Plano, TX



The Avigilon Product Marketing team is responsible for marketing the company’s exceptional product portfolio to end users, partners and customers on a worldwide basis. Our approach is to embrace the strength of our products and pace of innovation to drive marketing programs that are as entrepreneurial, data-driven and respectful of our customers as Avigilon itself.


We are looking for an energetic, driven and passionate individual that will contribute to Avigilon’s fast-paced product marketing team. This is your chance to be part of the complete marketing experience from product positioning to sales enablement. You will have a hand in shaping the product journey for all Avigilon products, including our advanced artificial intelligence, award-winning self-learning video analytics and leading video technologies, such as Appearance Search™, HDSM™ and SmartCodec™, just to name a few. You will also work with our powerful high-definition cameras, including the industry-first 7K (30 megapixel) HD Pro, high-performance video management software and a complementary physical access control system that is changing the way people interact with their security systems.


The Avigilon Product Marketing Specialist is the co-owner of all global outbound customer-facing activities across Avigilon’s broad range of surveillance solutions. The successful candidate will work closely with Product Marketing Managers and the marketing creative team to help craft and develop the messaging, positioning and content for customer-facing collateral, assets and tradeshows in support of launch activities and campaigns.



Responsibilities include:


  • Maintain awareness of Avigilon brand guidelines in all product assets
  • Work closely with key stakeholders to help craft the messaging and positioning for product-related collateral and product launch plans to meet quarterly objectives
  • Attend security tradeshows on occasion to help with solution messaging and demo execution
  • Assist with product lifecycle management across all business lines
  • Conduct competitive research and maintain knowledge of the physical security and related markets in order to correctly position new and existing products
  • Conduct interviews with internal sales to develop product collateral, VOC surveys and marketing tools
  • Report and deliver product metrics on a quarterly basis
  • Help develop strong executive-ready presentations when needed




  • Bachelor’s degree with a focus on marketing or marketing communications
  • Experience with CRM systems
  • Experience in physical security and related markets


Preference will be given to candidates with the following skills and experience:


  • Bachelor’s degree or 5-7 years equivalent experience in a technical or related field
  • 2-3 years of marketing experience in a B2B corporate environment
  • Ability to multi-task in a collaborative fast-paced environment
  • Exceptional written and verbal communication skills
  • Understanding and ability to tailor communication style to the audience
  • Excellent with people and capable of interacting in a professional manner with colleagues and cross-functional team members, and third party agencies
  • Possesses visionary and innovative thought processing skills
  • Strong user of Microsoft products including, Word, PowerPoint and Excel
  • Available to travel up to 25% of the time


Follow and learn more about Avigilon at:

Website: avigilon.com

Facebook: facebook.com/avigiloncorporation

Twitter: twitter.com/avigilon

YouTube: youtube.com/user/avigilon



Avigilon is an Equal Employment Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, pregnancy, age, disability, veteran status, genetic information, or any other characteristic protected under applicable law. It is the policy of Avigilon to comply with all aspects of the Americans with Disabilities Act.  Upon request, Avigilon will provide reasonable accommodations to individuals with disabilities who need an accommodation to fully participate in the application process.


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